Privacy Policy

Last updated: 24 May 2026

Arvelo respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, subscribe to our newsletter, enter a competition, contact us, or interact with Arvelo online.

This policy has been written in line with UK data protection requirements, including the UK GDPR and Data Protection Act 2018. The Information Commissioner’s Office states that privacy information should be clear, transparent and explain what data is collected, why it is used, how long it is kept, who it is shared with, and what rights individuals have.  

1. Who we are

Arvelo is a luxury travel, lifestyle and automotive platform connecting users with carefully selected hotels, restaurants, venues, experiences and partner brands.

For the purpose of data protection law, the data controller is:

Arvelo Ltd
112-114 Whitegate Drive, Blackpool, England, FY3 9XH

2. What personal information we collect

We may collect and process the following types of personal information:

Information you provide directly

This may include:

  • Your name

  • Email address

  • Telephone number, if provided

  • Company name, if relevant

  • Enquiry details

  • Newsletter sign-up details

  • Competition entry information

  • Any information you choose to provide through a website form

Information collected automatically

When you visit our website, we may collect certain technical information, including:

  • IP address

  • Browser type and version

  • Device type

  • Pages visited

  • Time spent on the website

  • Referral source

  • General location data, such as country or region

  • Cookie and analytics data

Information from social media

If you interact with Arvelo through platforms such as Instagram, Facebook, LinkedIn or TikTok, we may see publicly available information from your profile, such as your username, comments, likes, tags or messages.

3. How we use your personal information

We use your personal information to:

  • Respond to enquiries

  • Send newsletter updates, if you have subscribed

  • Manage competition entries

  • Notify winners of competitions

  • Provide updates about Arvelo, including app launches, features, events and partner news

  • Improve our website, content and user experience

  • Understand how people use our website

  • Manage hotel, restaurant, venue, brand or partner verification enquiries

  • Promote relevant Arvelo services, features or updates

  • Meet legal, regulatory or administrative requirements

4. Our lawful basis for using your data

Under UK GDPR, we must have a lawful basis for processing your personal data. Depending on the situation, we may rely on:

Consent
For example, when you subscribe to our newsletter or agree to receive marketing emails.

Legitimate interests
For example, when we respond to enquiries, improve our website, understand audience engagement, or promote Arvelo to relevant business contacts.

Contract or pre-contract steps
For example, if you contact us about becoming a verified hotel, restaurant, venue, experience provider or commercial partner.

Legal obligation
For example, where we need to retain certain information for compliance, tax, legal or regulatory purposes.

Where we rely on consent, you can withdraw it at any time. The ICO makes clear that privacy notices should explain the right to withdraw consent where consent is used as the lawful basis.  

5. Newsletter and marketing emails

If you subscribe to the Arvelo newsletter, we will use your email address to send you updates, news, launch announcements, offers, partner features and relevant content.

You can unsubscribe at any time by clicking the unsubscribe link in our emails

We will not sell your personal data to third parties.

6. Competitions and giveaways

If you enter an Arvelo competition or giveaway, we may collect your name, email address, social media handle and any other information required to administer the competition.

We use this information to:

  • Confirm valid entries

  • Contact the winner

  • Arrange delivery or fulfilment of the prize

  • Meet any legal or promotional requirements

For alcohol-related prizes, such as whisky, entrants must be aged 18 or over. We may ask for confirmation of age before awarding the prize.

Competition data will only be kept for as long as necessary to administer the competition, deal with queries and comply with any legal requirements.

7. Cookies and analytics

Our website may use cookies and similar technologies to improve functionality, analyse website traffic and understand how visitors interact with the site.

Cookies may be used for:

  • Website functionality

  • Security

  • Analytics

  • Performance monitoring

  • Marketing or remarketing, if enabled

Because the website is built using Squarespace, some cookies may be set by Squarespace to help the website function correctly.

You can usually control cookies through your browser settings. Where required, we will ask for your consent before using non-essential cookies.

8. Squarespace and third-party services

Our website is hosted and managed through Squarespace. When you use our website, your personal data may be processed by Squarespace on our behalf.

We may also use other trusted third-party platforms, such as:

  • Email marketing platforms

  • Analytics providers

  • Form management tools

  • Social media platforms

  • Payment providers, if introduced in the future

  • App development or CRM platforms, if introduced in the future

These providers may process your data only where necessary to provide their services to us.

9. Who we share your personal information with

We may share personal information with:

  • Website hosting providers

  • Email marketing providers

  • Analytics providers

  • Professional advisers, such as accountants or legal advisers

  • Delivery or fulfilment providers for competition prizes

  • Technology partners who help us operate Arvelo

  • Law enforcement, regulators or authorities where required by law

We do not sell your personal information.

10. International transfers

Some of the services we use may process personal data outside the UK. Where this happens, we will take appropriate steps to ensure your personal data remains protected in line with applicable data protection laws.

11. How long we keep your information

We will only keep your personal information for as long as necessary for the purpose it was collected.

As a general guide:

  • Newsletter subscriber data is kept until you unsubscribe or ask us to delete it

  • Enquiry data may be kept for up to 24 months after the last communication

  • Competition entry data may be kept for up to 12 months after the competition ends

  • Website analytics data may be kept in line with the retention settings of the analytics platform used

  • Business contact data may be kept while there is a legitimate business relationship or potential partnership opportunity

If we need to keep information for legal, accounting or regulatory reasons, we may retain it for longer.

The ICO states that organisations should explain either how long they keep personal data or the criteria used to decide retention periods.  

12. Your rights

Under data protection law, you may have the right to:

  • Access the personal data we hold about you

  • Ask us to correct inaccurate or incomplete data

  • Ask us to delete your personal data

  • Ask us to restrict how we use your data

  • Object to certain types of processing

  • Ask for your data to be transferred to another provider

  • Withdraw consent where we rely on consent

  • Complain to the Information Commissioner’s Office

The ICO confirms that privacy notices should clearly explain these individual rights.  

13. Your right to object

You have the right to object to us using your personal data where we rely on legitimate interests, including where we use your data for direct marketing.

If you object to direct marketing, we will stop using your personal data for that purpose.

The ICO advises that the right to object should be clearly brought to people’s attention and presented separately from other rights.  

14. How to contact us about your data

To exercise your rights or ask a question about this Privacy Policy, contact us at:ben@arvelo.co.uk

Please include enough information for us to identify you and respond to your request.

15. Complaints

If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Website: ico.org.uk
Telephone: 0303 123 1113

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, particularly as Arvelo develops new features, services, app functionality, partnerships or membership options.

The latest version will always be available on this website.